I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. You dont have to be a Rhodes scholar to see the intention behind all of this. And insulting not only to our cultures, but to our intelligence as well. I hear you, Steve. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. Its complete nonsense. Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. Spot on Dave as a former MarComm professional I feel as you do. Forced diversity is not working for me. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. For example, hire a woman to communicate about womens issues. Interesting observations, Linda. Not everybody looks like the Marlboro Man especially women. I am a pasty white Irish girl with blonde hair and blue eyes and I rarely see a woman who looks like me in any ad today and thats not because theyre all black, its because theyre all just not white. etc.not racism, but facts that prove their babble crap are myths So Progressives get more and more LEFT because after activists achieve their original goals, they MUST make NEW GOALS, and NEVER BE SATISFIED because THEY NOW COUNT ON THEIR ACTIVISTS JOBS for their livelihoods. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! At last, just recently, it seems that people are pushing back. Toxic masculinity is out. On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. They are force-feeding something that is unnatural. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. Its absurd especially given the lack of Asian American representation. Even more than Limu Emu and Doug do. I live in Saint Louis. Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. But this points out the effort towards Social Engineering that is being made on us from all sides. Most every person shown now has black or brown skin. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. We knew this was coming, and are not struggling for reasons like the normies do. I disagree that slavery is Americas sin. People who dont know history dont know that slavery has been widely practiced throughout the world for centuries, and in fact, millennia. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. Most of us reluctantly accept this fact and just suffer through every commercial break thankful for the mute button on our remote controls. Which we all know is no where close to being true! One last point. (Law & Order: SVU particularly.). Quit paying to go to see those movies. Not without being called a racist, a misogynist, a bigot, or a homophobe. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? Americans vote with their wallet. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). News outlets? Has anyone else noticed the complete absence of blonde haired men in TV advertisements? Wow, where will this country get our future warriors? This is advertising (if you can call it that) at its worst. Kudos to you Kayla our current cancel-culture society seems to make out the Caucasian culture as buffoons and unattractive. So insulting. What happened to nominating a movie because it was just a darned good movie? Nope. Im all for diversity but like the author points out, the numbers dont reflect reality. There is no war against white people. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. Using a boilerplate type letter will allow you to just change the name of the company versus writing dozens or hundreds of individual letters. (However, before I say more, I must correct you on one thing. Im unapologetic and young. But alot of us are tuning out from media like this. But the people behind it are telling you its all for a good, caring cause, so how can anyone possibly argue? As a race, were actually the minority of the world, I wonder how many people know this. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. Who exactly are the ads trying to reach? Appreciate your thoughts, Robert. Where are the 60% white people? He seemed like a great person, but his take on women in business wasnt resounding, to say the least! Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and their purchasing power is growing 70 percent faster than that of non-Latinos. Because racism is OK when its a minority group thats doing it. The need to check boxes has destroyed any sense of creativity within our culture. Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. Diversity is great and was much needed in the entertainment industry. Were mostly a bunch of self-reliant ranchers, farmers, and cowboys in my neck of the woods and dont relate much to any of this urban minority messaging sorry. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. His firm is huge, and he sees his responsibility in the industry to promote diversity. Thank you for the kind words, B.Y. are being promoted by females. Is that not the very definition of racism? At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. Just saw two in a row with black families. Also annoying are the interracial couples. Omgggggg now the woke tards are picking on the NHL? oh yeah, ive noticed that. But, this isnt some sort of phenomenon. I cant help wonder if there isnt some political manipulation going on here. Down with the old, white patriarchy! or something. Since the companys announcement, I now use the Qwant or Brave search engines instead. Where were all of these companies five years ago. Until Black leaders come out and say something nothing will change. Bottom line, I consider my self slightly left of center politically, but having experienced discrimination I am sensitive to it and find it unacceptable in all its forms (yes, including against straight white males). Hint: its the liberal left. You are also correct that it is almost impossible to boycott all of these companies. The lgbtg is nothing but a cult and BLM is a terrorist group. And if by fake advertising you mean this totally unrealistic representation of people were all seeing, then youll be hard pressed to find a brand or advertiser who isnt guilty. The Cranky Creative], TOTALLY agree with your point of view Will! It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Diverse thoughts are contagious, and they add significant value to the ideation process. Just last week, I read an article about how Hollywoods woke movie-makers are starting to notice that their films are bombing. As someone who, like you, has been down his share of rabbit holes, I agree. I've seen ads with literally theres one east asian, one south east asian, one white, and one black. Every soldier, police officer and fireman knows this. If you find it annoying, its because its not representative of reality. Explaining why many of our business leaders and politicians are in favor of these things. I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. The problem as I see it is that black people are the most racist people there is. Do not lie, do not cheat, and do not steal from anybody or anything. I cry for the state of America these days because as previously posted, I date back to much better days. We all have different backgrounds that make us who we are. Boy.. America lost its spine. Is it just me, or is the world falling apart? Much like in the 1980s in the early beginnings of the S&L downfall, I banked at an S&L. It would seem that racism is alive and well, and Im not just talking among white people. that detergent is not that good, but that is besides the point. Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? But plenty of great players who were also well loved have had a final match prior to retirement. Do customer profiles. I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. They did this by acting white, wearing white clothing styles, talking with a white dialect, and going to piano recitals. That is the most frustrating part for audiences and movie studios alike. If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. That is one of the strongest bonds in human society but you rarely see it in commercials. https://marketing.extremereach.com/e/579431/sity-in-Ad-Creative-Report-pdf/k966yf/1408224246?h=4DDINhmtHixx1ZSmuRqbhiShJJxWVK69ptTc4Htvk. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. Its gotten so bad that I mute commercials, look the other way, or change the channel now. We need to stop allowing ourselves to be manipulated by the narrative put forth by the jackals who would divide us, and realize that the vast majority of our fellow Americans are in fact good people who are very accepting of different races and cultures. Lets not reduce the dignity of humans with dark skin to that mindset. Also, why is it that your kind always resorts to ad hominem attacks and calling people Hitler? I like you already, Cathi! Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. Even the HIV medicine ads show two gay black guys. Why wouldnt you show more people that look like the ones consuming your products? Hi, Robert. What? There is no need for this lopsided depiction of blacks in ads and on tv. To me its not a Repub vs Dem or Right vs Left issue. The reason they look so out of place is not because POC dont enjoy a good hike. Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it.
And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. Advertising is just an extreme version of the same phenomenon. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. People are getting tired of BLM and lgbtq. Always try to be sensitive and try to feel how others may feel. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. This group of people cant represent more than 4 or 5 percent but they seem to take up Al least 30 percent representation in TV commercials. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. See: Blackrock, Vanguard, ESG scores; and globalist agendas (including social engineering) originating with Klaus Schwab and his cronies at the World Economic Forum (WEF). African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. Lets face it, were in a culture war and race is its beating heart. . The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. I was offered one audition to play the stupid, out of shape, sweating know-nothing white male being berated by his wife while trying to buy a mattress. Want to know where this is really coming from? Trying to be politically correct. Yes, equity is paramount and we marketers should all strive to achieve it. Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. The target demo is never the minority actors depicted in ads. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. For interested Cranky readers, Kris is talking about the Federal Reserve System, a central bank which despite its name is neither federal nor a reserve, and the creation of which in 1913 introduced in the United States a debt-slave system from which we can never get out. Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. It basically said ALL WHITES ARE RACIST. Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. Get out and enjoy your life, and leave those miserable techno-fascists behind. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. Very clear & accurate message!! But they only come out when it fits their narrative, like when a White cop shoots a Black person. And the Asian mixes. . The foreign-born population was only 5% in 1965 compared with 14% today. It is the same with Russia, because they have no control there. Thats another funny trope. Thing is, in the Chevrolet commercial, Mr. and Mrs. Lopez look and sound no more Hispanic than Joe Biden. I worked very hard to build a good reel as a white actor. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. . Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. And that, right now, is one of the biggest reasons the world is such a hot mess right now. And this is what the world sees. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. White guys are out. Its baked into our being. Interesting, RPD. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? Advertising is just the tip of this rather large iceberg. The remote is the best thing invented and silence is golden. Dove soap is perhaps the most prominent example, but there are others. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. A digital billboard in Times Square lights. Are tv ads only meant to target black purchasers? Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. There were some American actors like Lex Barker and Ken Clarkbig mennot ever going to be mistaken for womenand they went to Europe to work because it was more traditionalmen were masculine and women were feminine (although they also made women-led action movies-Hollywood didnt catch on to this trend except in comedy films). Predictably, not one person had the courage to comment. How many movies are made now featuring men (and some women) in their 70s as the action hero lead? But jeez, its getting worse and worse. Yes, the black family camping out in a tent in their back yard and cooking Smores together gave me a laugh, too. Im talking about ads in which we could all really see ourselves. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. The intended audience is upper middle class white suburbanites who feel guilty about being upper middle class white suburbanites. Large advertising companies? It should be noted that a new diversity index in the Census has some claiming that white people are undercounted.). You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. Making it seem like 50% or 60% of the population are wealthy interracial couples which as we all know is very far from being accurate. Id never have imagined youd ever catch me writing a screed such as this. Of course you are wrong. And I see it clear as day and constantly find myself defending straight White men. Its pure manipulation, and its done all the time with surveys and scientists (name your field) and poll numbers all for the express purpose of tricking us into throwing our weight behind whatever cause they The Powers That Be want pushed. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. Some people actually realize advertising is, and always has been, bullshit anyway. No, I suggest you do a web search to find what you are looking for. Thats why I rely on you, my astute Cranky readers, who have never let me down! Published on February 05, 2021. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. Would love to hear from others about this. The overall ethnic skew of the marketing/advertising . I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. I am so sick of this bullshit diversity. When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. And in print ads, commercials, etc. The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. If they succeed in overthrowing the Constitution and establishing the communist hellhole they are aiming for, they will be the first ones murdered by the new tyrants. I could give hundreds of examples, but a couple of recent examples jump to mind. Right you are again, Robert. (Facebook Advertising) 10. Do the stories you read there measure up to the advertising portrayal? About 20 minutes worth of commercials where white people are degraded. Currently the white race has been painted into a corner. Good observation. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. As you note, weve allowed our culture to somehow brand masculinity as toxic a big mistake, as it is and always has been the natural combination of masculine and feminine parents that has allowed the human race to survive, to birth and raise the next generation, and to prosper in a harsh world. Any day, science will enable a human to have a litter of kittens. While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. I had that same thought- and Im a white woman! We all are being subjected to a new society. They dont care that Blacks are dying everyday at the hands of other Blacks. I feel myself going down the rabbit hole of racism However, our economy is run on the almighty dollar so I put my wallet behind the advertisers and products that cater and interest me. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. may have complained about the fitness ads. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! Anyhow, I googled my catalog and black vs. white models. As Jeremy Boreing of The Daily Wire recently acknowledged, there arent a lot of options for disenfranchised consumers who dont want to give their money to woke corporations. Check out this childrens cereal from Kelloggs, the box of which encourages young kids to choose their pronouns or even make up their own. It should be pretty easy to find bad reviews for companies whove broken their promises. So true in todays canceled culture world..maybe lets cancel the commercials too. The other 9% are asian and hispanic interracial marriages. Its there, its part of our history, its part of who we are. I guarantee that 90%+ of Lowes products are purchased by people that celebrate Christmas. But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. They have the executives believing unless you show 70%+ minorities you are racist. Thank you for my new mantra in this next season: Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. Brilliant and true. I could not agree more with what you have written. Its like a masturbatory fantasy for some people. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. For a clue to your answer, check out the reader comments down this page. The problem isnt racism, its woke-ism. Yay, a 19th century painting, so at least white people DID exist! I agree there is an over representation of POC and a not so subtle effort to marginalize whites men but it goes way beyond Obama (whom I respect and admire). If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? A voice of reason on the net? Never mind that I even backed up my argument with official Census numbers. Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. And none have ever been placed on such a high pedestal as Serena Williams. "A Diversity Report for the Advertising/Marketing Industry (2021)." Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! 4. I download free movie torrents, many 50s to 70s westerns. In fact they are disrespecting them at every turn. generally, its ridiculous. Hey, Im all for fairness and equity, but youre right this is out of control. While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. Black people put the word out to lie on census to keep population % low. For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. They are Boomer V2.0.only twice as insufferable since they lack the experience and context behind the 1960s cultural revolution and overthrow accomplished by their creators. Wish we could go back to the 90s.. when America had a backbone and when the cops could beat the crap out of the criminals without the cops going to jail for doing their jobs and the criminals being made into heroes.
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